The digital age has reshaped consumer preferences across all verticals. The travel industry is no different.
Today, before making a purchase, consumers make decisions based on a variety of factors including online research. Google studied consumer decision making for travel and found that online research plays a critical role in a buyers’ journey. Research also shows that online research improves consumer confidence and reduces purchase anxiety.
Content is key for Reservations.com, an award-winning online travel company.
Founded in 2014, the company is on a mission to bring the human-touch back into the world of online travel. With an inventory of over 500,000 hotels worldwide and 24*7 support, Reservations.com has seen rapid growth with its’ consumer base.
Although there is no dearth of online content, finding the right content at the right time makes all the difference. In the travel space, consumers rely on a variety of sources such as travel blogs, hotel review platforms, and social media for travel content.
Reservations.com has launched Runway Suitcase – a travel blog that delivers rich, informative content to travelers. The blog features a wide variety of articles ranging from 2019’s top travel destinations to spring highlights this year. In addition to covering destination specific content, the blog features helpful tips such as staying healthy on business trips and finding the right hotel that accommodates children with special needs.
“We want our blog to empower travelers to make the right decisions. Our strength lies in the diversity of content that we create and share”, says Yatin Patel, co-founder of Reservations.com. Runway Suitcase caters to travelers looking for the next hot spot, practical travel tips, or the latest travel trends.