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  • Reservations.com has launched Runway Suitcase – a travel blog that delivers rich, informative content to travelers

    The digital age has reshaped consumer preferences across all verticals. The travel industry is no different. Today, before making a purchase, consumers make decisions based...

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    Travel
    Heather
    by Heather 7 months ago7 months ago
    The digital age has reshaped consumer preferences across all verticals. The travel industry is no different. Today, before making a purchase, consumers make decisions based on a variety of factors including online research. Google studied consumer decision making for travel and found that online research plays a critical role in a buyers’ journey. Research also...
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