Travel

Travelling when you are young can be some of the best experiences you could ever have. Whether you are jetting off to one of the big resorts each summer to mix work and pleasure or you are travelling further afield to explore relatively untouched parts of the world, there is always plenty to see and...

The digital age has reshaped consumer preferences across all verticals. The travel industry is no different. Today, before making a purchase, consumers make decisions based on a variety of factors including online research. Google studied consumer decision making for travel and found that online research plays a critical role in a buyers’ journey. Research also...