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Podcasts: The Growing Business Category You Can’t Ignore

Podcasting has become a significant player in the digital media landscape over the last decade. As a result, understanding the various business categories a podcast can be a part of is crucial for creators, marketers, and businesses alike. In this comprehensive guide, we will delve into the realm of podcasts, exploring their business categories, how they are monetized, and tips for launching a successful podcast.

Today, we will talk specifically about what business category is a podcast.

Definition of a Podcast

A podcast hosting is akin to an online radio show that can be streamed or downloaded at the listener’s convenience. Unlike traditional radio shows, podcasts are not bound by a set broadcast schedule. Instead, they offer on-demand, free, and versatile audio content, ranging from education and news to entertainment and personal development, available to listeners across various devices.

Birth and Evolution of Podcasts

The term “podcast” is a portmanteau of “iPod” and “broadcast,” coined by journalist Ben Hammersley in 2004. Over the years, podcasts have evolved into a thriving ecosystem of creators, platforms, and networks, with over 2 million podcasts available on various platforms such as Apple Podcasts, Spotify, and Google Podcasts.

Podcast Business Categories

Podcasts can fall under several business categories, depending on their content and purpose. Here are a few commonly observed categories:

Media and Entertainment

Podcasts that focus on news, sports, movies, TV series, music, and other aspects of popular culture fall under this category. They often employ narrative storytelling techniques to engage listeners.

Business and Marketing

These podcasts offer advice, strategies, and insights for budding entrepreneurs, marketers, and business professionals. They serve as a useful resource for learning about various aspects of doing business and navigating the corporate world.

Education and Training

Educational podcasts provide training and instructional content on a vast array of topics, like language learning, coding, or history. They offer an engaging and flexible learning medium, making education more accessible and enjoyable.

Personal Development

Personal development podcasts focus on topics like mindfulness, wellness, mental health, motivation, and self-improvement. They aim to help listeners become the best versions of themselves.


Lifestyle podcasts cover themes such as health, wellness, travel, food, and fashion, appealing to listeners interested in leading a healthy and fulfilling lifestyle.

Purpose and Audience of Podcasts

The purpose of a podcast can be multifaceted, ranging from pure entertainment to education, news, journalism, or business guidance. The audience for podcasts also varies considerably depending on the podcast’s subject matter, format, and tone of voice. Some podcasts cater to a specific age group, gender, or demographic, while others target a broader audience.

How Do Podcasts Make Money?

Podcasts monetize their content through various avenues:


Advertisements involve podcasters promoting a company’s products or services during the podcast episode. These ads can be placed at the beginning, middle, or end of the episode.


Sponsorships involve a long-term partnership between a podcaster and a company, with the podcaster promoting the company’s brand on their platform.

Premium Content and Subscriptions

Some podcasters offer exclusive content or ad-free episodes for a monthly or annual fee, providing additional value to their subscribers.

The Podcast Ecosystem

The podcast ecosystem consists of various elements: podcast production teams (writers, researchers, sound engineers, and editors), podcast platforms (virtual stages for podcasts), and podcast networks (groups of podcasts joining forces for mutual benefits like advertising and promotion).

How to Categorize Your Podcast

Correctly categorizing your podcast is crucial in helping potential listeners find your content. Here are some steps to follow when categorizing your podcast:

  1. Determine the main topic or theme of your podcast
  2. Choose a primary category that best represents your podcast’s main theme
  3. Decide if you will have multiple categories related to the primary category
  4. Check the categories available on the platform where you plan to host your podcast
  5. Be as specific as possible with your categorization

How to Start a Podcast

Starting a podcast involves several steps:

  1. Select a podcast topic and area of interest
  2. Create your structure and format
  3. Choose your equipment and software
  4. Plan your programs and record them
  5. Edit and produce your episodes
  6. Publish and promote your podcast

Monetizing Your Podcast

Monetizing a podcast involves leveraging different avenues, such as advertisements, sponsorships, and premium content or subscriptions, to generate revenue.

Future of Podcasting

The future of podcasting looks promising, with the continuous rise of smart speakers and voice-activated devices, as well as the emergence of video podcasts. As the podcasting industry continues to grow, more innovative content and monetization strategies are expected to emerge.


In conclusion, podcasts can fall under various business categories, serving different purposes and targeting diverse audiences. They offer a unique blend of entertainment, education, and business insights, making them a valuable tool for businesses and individuals alike. Whether you’re a podcast enthusiast or considering starting your own podcast, understanding the different business categories of podcasts, how they are monetized, and the steps to launching a successful podcast can help you navigate this dynamic landscape.

Now that you know what business category is a podcast, we hope you can utilize it better for your usage. Remember, there are many different subcategories, ranging from business news, comedy fiction, to science fiction and sports news.



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