Virtual communication through Twitter, email, LinkedIn, and instant marketing has made many forget the importance of face-to-face marketing in building a brand. However, face-to-face communication has never been so important, resulting in a positive response. According to a Meeting Professionals International (MPI) report, about 40% of prospects are converted to clients through face-to-face meetings. It also depicts that many companies would be lost without it. Undoubtedly, virtual and face-to-face marketing is the backbone of any organization’s communication strategy.
Whether it is a proprietary event, a mobile tour, or a tradeshow, face-to-face communication guarantees your company significant benefits. The technique allows you to create a personal connection and trust between your company and the prospect. A warm handshake, a laugh, or simply getting to know your clients on a personal level help you create stable, meaningful, and profitable professional relationships
Benefits of face-to-face marketing
As the world is embracing advanced technology and going digital at a fast pace, it is crucial not to forget the essence of physical touch and how it can turn around most impossible situations. Most famous and successful companies have strong SalesWorks Singapore teams that complement their virtual marketing techniques. Below are some of the undeniable upsides of face-to-face marketing.
- Promotes human connections
Sales representatives with years of experience in marketing have acquired a more profound comprehension of human relations and how to sustain them. Humans were made to connect as we desire that feeling of belonging and appreciation. Knowing precisely what ticks a specific individual is vital in developing a professional relationship and discussing and closing deals. It is essential to recall that face-to-face marketing is the first time a prospect interacts with your product or service. Tone down on the hard-selling techniques and adopt a softer and more friendly approach while aiming to build a long-lasting business relationship. Be keen on your clients’ pain areas and requirements and find common ground where you could connect your product to their needs.
- Educate prospects and clients
Face-to-face sales allow you to engage directly with your clients, address their concerns and make the necessary adjustments to fit their requirements. Sales representatives ought to arm themselves with knowledge, not only about their products but also about the industry as a whole. Before releasing your sales team to the field, ensure that they have customer success stories, typical use cases of your service or product, and printed out pamphlets to aid in illustration and answering questions.
- Express shared values
Shared values between your brand and your clients help establish concrete business relationships. A shared value is some sort of belief that both your client and brand have concerning the broader philosophy or the brand’s mission and vision. Shared values fuel human connections, leading to trust in your brand. Many people say they remain loyal to a specific brand if they have shared values. Face-to-face sales present a platform to share your brand’s values with your clients and prospects.
- Illustrate complicated services or products
When you go to a grocery, you may be offered a free sample to help you decide to purchase a specific product. Grocery store vendors hold the art of demonstration dearly, as they know that customers are more likely to buy after tasting and attest to the goodness of the products. Investing your time in demonstrating your product to your prospects enables them to learn how it will work for them. The key to a successful demonstration is focusing on how the product will solve the pain areas and meet the prospect’s desires.
- Eliminate miscommunication and technical difficulties
In some cases, technology makes communication easier and more efficient, while in others, the same technology may lead to sales miscommunication, which may prevent a sale. Face-to-face sales enable you to clear up any miscommunication and create a rapport with the target audience. You can also gauge your prospect’s body language to determine their view of your product.
Undoubtedly, face-to-face marketing is challenging and demands a lot. However, its upsides outweigh the training and resources used in the technique. Engaging your clients in an intimate setting has its perks over digital communication. Face-to-face sales enable you to personally understand your prospects and clients, resulting in concrete relationships.